Price Per Head
Price per Head Sportsbook: Software that allows bookies pay a fee to an offshore call center to handle their customers for them. The offshore call center then charges bookies ‘per head’ or per customer it handled in any given week. The bookie will pay the offshore call center regardless if the player made 1 or 1000 plays. It is a cost to maintain active players. Also, bookies only have to pay for active customers.